In this age of misinformation, fake news and social media, there came an opportunity that opened our eyes too while we worked on it. Indian Centre for Plastic in the Environment (ICPE) wanted a communication partner who would help them set the record straight with respect to the issue surrounding plastic pollution. A long ongoing exercise, we developed a comprehensive communication plan which included social media and a website that is interesting, factual and yet provocative enough to make people question the current hype around plastics.
