![](https://cdn.myportfolio.com/af6bf193-b165-44d5-a6d9-10e6e853e0fe/edafc580-57b0-40dc-94b3-31bb9c6ed759_rw_1920.jpg?h=1f7aab63c9e67a333975c87277a5a842)
The Government of Odisha wanted a communication partner for their ambitious initiative—MuHero Mu Odisha. Mu Kari Paribi (meaning I am a hero. I am Odisha. I can.) It was a massive campaign to empower the youth through true, inspiring success stories from the state across various sectors. Starting with a big launch ad, we helped develop powerful, moving communication which extended to both above the line and below the line media, including on-ground events too.
![](https://cdn.myportfolio.com/af6bf193-b165-44d5-a6d9-10e6e853e0fe/29068e9b-f718-4944-9c7c-2499dcf4acf9_rw_1920.jpg?h=deb5150cba0aa82cbad75fdc57ec0f7e)
![](https://cdn.myportfolio.com/af6bf193-b165-44d5-a6d9-10e6e853e0fe/c624f93f-6a30-42f7-b9f8-838388970765_rw_1920.jpg?h=8504f6597027d31fcbe7536e1ce1c02c)
![](https://cdn.myportfolio.com/af6bf193-b165-44d5-a6d9-10e6e853e0fe/ce86711f-fcfd-4c14-bcb4-949fe754e066_rw_1920.jpg?h=e5618b3e7ccef7a7262c3c9c01558a74)
![](https://cdn.myportfolio.com/af6bf193-b165-44d5-a6d9-10e6e853e0fe/5ceb9f98-59e2-43f0-b822-fa1c0d84c562_rw_1920.jpg?h=0d152d3c58971a26f603ea6d177c3489)
![](https://cdn.myportfolio.com/af6bf193-b165-44d5-a6d9-10e6e853e0fe/b5c4cb77-6c36-4290-b738-a734bccba13a_rw_1920.jpg?h=170078e269ca523f3f2d781cfc0e2d97)