The state of Odisha isn't just known for its historical significance, but also for the steadily progressive policies by its government which great lays store by the phrase 'effective governance'. The Government of Odisha wanted a state-wide campaign to throw light on the fascinating milestones achieved over the years. Working closely with the brand consultant and the government's core team, we first developed a master branding and communication strategy—Odisha. India’s best kept secret. And then extended it to various campaigns, the most important of those being this one.