The SKYi Group has always been known for its thoughtfully designed residential and commercial spaces in Pune. One of which was SKYi Star Town and its Growhouses. Well-appointed green balconies with airy and well-lit apartments in a thriving community amidst nature. How do we bring this USP alive in a communication landscape which believes in sticking with the tried and tested? Here’s a glimpse of what we developed for the project across press, outdoor, digital and radio.