What do you do when India’s biggest petrochemicals company asks you to launch its composites brand? Well, you go BIG. Relinforce is a brand under Reliance Composite Solutions which specialises in reinforced polymer solutions. This next-gen material opens up a world of infinite possibilities for manufacturing in the field of Aviation, Defence, Telecommunications, Infrastructure, Automobiles, and Energy. The plan was to give the targeted stakeholders a glimpse of these possibilities, and that’s exactly what we did. Creating a brand from scratch with an identity that hints at its application, followed by a launch campaign that opens up your imagination.