During the end of 2018, the first edition of WaterTown Fest took place at Mattancherry, Kerala. An arts, music and cultural carnival along the coast, launched especially to celebrate the 450th year of the Jewish arrival and the Paradesi Synagogue in Jew Town, Kochi. We worked closely with the event organisers—Conceptual Pictures Worldwide—to develop the naming, identity, branding, and communication for the entire festival.