Pune Metropolitan Regional Development Authority leads by example when it comes to city governance and other allied practises. It prides itself especially in the area of doing business in Pune. Sadly not many people were aware of this fascinating fact and we were taken on board to correct that. What followed was a massive re-branding exercise that didn’t involve just a cosmetic makeover, but was a conversation starter too. The new identity was unveiled by none other than the former Chief Minister of Maharashtra, Shri Devendra Fadnavis.