The Verraton is a one-of-a-kind community in Mumbai that has sprawling bungalows interspersing with luxurious residential towers. Nestled at the base of the beautiful Yeoor Hills, it promises a rare lifestyle in a city like Mumbai. We developed a communication plan from scratch to launch this marvellous project. And that began with naming the property itself, later extending into print, outdoor, films, digital and space branding.