The Government of Odisha believes in keeping its head down while they go about serving the people of the state with utmost dedication. Over the years it has achieved remarkable progress, but for the rest of India Odisha still remained a mystery. It was time for everyone to know of this state’s many achievements. But before that came out, this exercise needed a face. Odisha deserved a vibrant identity. We stepped up to the challenge, and in a few months it was ready for the entire nation to take in. This new identity was unveiled by the state's ruling Chief Minister Mr. Naveen Patnaik at a glittering launch ceremony. Soon after, this identity was blown up across various government programs and official communication, and became the main communication lead when the State became the proud official sponsor of the Indian Hockey Team during the Hockey World Cup held within the state.