Our first big launch the moment we opened shop. SKYi, known for its thoughtfully designed communities in Pune (a pleasant rarity in the sector) wanted to inform people about their design philosophy and work ethic. What followed was a contemplative and a deeply rational advertising campaign for a real-estate brand (another rarity) centred around the discussion of home, design thinking, quality living and attention to detail. With the celebrity, Farhan Akhtar, himself leading the way.
RADIO SPOTS